Pitching to "This Is Story" Boutique live on BuzzFeed's Product Labs


!!!Pitching to "This Is Story" Boutique live on BuzzFeed's Product Labs!!!

Exciting!!! We were chosen to pitch Mila&Such products to a legendary boutique This Is Story, located in downtown Manhattan. 

This is how Story:

"Set in a 2000 square foot store located in Manhattan’s 10th Ave. retail corridor, STORY is a retail concept that takes the point of view of a magazine, changes like a gallery and sells things like a store. That means every four to eight weeks, STORY completely reinvents itself -from the design to the merchandise – with the goal of bringing to light a new theme, trend or issue."

Founder, Rachel Shechtman

Rachel Shechtman is a fourth generation entrepreneur who loves finding the next big thing as much as sharing it with others.  In 2003 Rachel launched Cube Ventures, a retail and marketing consultancy whose clients included: Lincoln, TOMS, Kraft Foods, GILT, GAP, and AOL. In December 2011, she launched STORY, a 2000 sq. ft retail concept in Chelsea; STORY is a space that has the point of view of a magazine, changes like a gallery and sells things like a store.

We are grateful and excited for this wonderful opportunity to introduce our scarves, prints, and tees to the panel, and viewers of BuzzFeed's Product Labs live Facebook Feed! 

See you all tomorrow!